I started this series to try to help you understand what hidden items may be missing from your website that could be preventing your website from getting the most traffic you can get for your business. If you missed the first part and you want to understand Meta Descriptions – What are They and Why Do They Matter? or The Importance of Using Heading Tags please click here to read my previous blog.
If you are caught up on that, then let’s dive into the next 2 topics.
Read more: 6 Biggest Mistakes People Make When Building Their Own Website Part 2
Small businesses and startups may think that building a DIY website is a great way to begin their online presence and save money on their budget. There are definitely website builders online that seem to be simple to use and offer drag-and-drop features. They have pre-built website templates that allow even a novice to put together something that looks presentable.
But even if your DIY website looks great, it’s what’s behind the scenes that can be affecting how your website is working for you. And this will affect the traffic and visitors you get to your website.
Read more: 6 Biggest Mistakes People Make When Building Their Own Website - Part 1
Do you use your phone or laptop with public WiFi, ex. at the coffee shop or airport? Most of us go online using WiFi at locations other than our home which may not be completely secure. But if the websites you are visiting are using the HTTPS protocol you can feel more secure (hint secure is part of the acronym HHTPS ?).
Beyond security, HTTPS can also help your SEO Ranking and increase trustworthiness with potential clients. If you don’t know how, read on…
Read more: What Is HTTPS and Why Do I Need It for My Website?
Did you know that when people see a complete profile on Google Search and Maps they are 50% more likely to buy something?
I don’t know about you but to me, that a really good reason to setup your profile. And besides that… It’s FREE! ?
Read more: Find More Clients Online with an Optimized Google My Business Account
This is not a lot of time to look at all the written content on your website’s pages. But here are a few things you can do to engage your users more with your content:
Well maybe I should have started out my posts with this, but it’s better late than never right? And this is the reason planning is so important.
A web designer/developer can help give you suggestions and plan your website, but it’s always great when you take the time to plan out how you want your website to work and what content you would like your website to include, because in the end it is your website and it represents your business.