This series has been going on for a few weeks but now we have reached the conclusion, or have we? ? Don’t be surprised if there are more tips to come in the near future... ?

Is it possible that you may have missed some important items when you were setting up your website? If you missed the first part of this series and you want to understand Meta Descriptions – What are They and Why Do They Matter? or The Importance of Using Heading Tags read about it here or part 2 on Images – What Size to Use or Images Alt Tags – Not Just the Image is Important click here to read my previous blog.

But for those of you who have followed me along on this journey, let’s get into the next 2 tips.

Some of you may know what a link is and others may not. For those who are wondering what the heck I’m talking about…

A link (short form for hyperlink) is a website item that allows you to jump to a new location when you click or tap it. You can find links on almost every web page you go to; a great example of a link is the navigation menu items you use on a website. But links don’t just need to be attached to only text, they can also be added to images or other HTML elements.

There are several types of internal links. There are links on your homepage, in your menu (navigation bar), within a post feed, and many more. But you can also add links within your content.

Now that we’ve gotten that out of the way, how can this help out your SEO rankings?

So you bought a domain…. What do you do next? Did you put up an Under Construction page and then leave it for…. Well I’m not going to say how long, because I don’t know how long the page has been up. ?

Usually, the Under Construction page can show that you took your website offline while you were working on it. This is sometimes done because the website is going through major edits so visitors can’t see the work while the editing is going on. The standard time for having this page up is 1 – 2 weeks.

But if your page has been up there longer this can impact your business.

Did you know that the average time on site of a top 10 Google result is three minutes and 10 seconds? This is why it’s so important that you have quality copywriting on your site to get customers to stick around.

We all want our website to have a great ranking on search engines but there are a lot of details involved in getting this ranking. One of the details that Google uses to rank pages is the users’ experience and this is why our copywriting is another important piece in our SEO planning.

I’m sure you have seen the dreaded 404 Error message shown in our post image at some point in time, but have you ever wondered why you see this message?

This error means that the page you were trying to see on a website couldn't be found on their server. Should you be concerned if this error can be found when users are trying to find your website?