Weekly Blog
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- By Tristina Miller
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Back in 2021, we started a discussion on this topic and then we gave it an update in 2023. We thought since so much has changed in online marketing over the past few years, it was time for yet another makeover. The core ideas are still same today, but we've added in all the new info for you! Let’s dive in!
You set up your Facebook business page, you're posting regularly and people are finding you. So when someone says you "really need a website," it can feel like unnecessary advice. Here's the truth: your Facebook page is a great tool — but it's a tool you don't own and that makes all the difference.
Across Saskatchewan and beyond, we talk to business owners who have active, engaged Facebook followings and no website. Some are nervous about the cost. Some just don't see the need. And a surprising number think that a strong social media presence is enough to be taken seriously online. We understand the hesitation — but we also see what these businesses are leaving on the table.
So if you are a business owner who's doing things right on Facebook but wants to understand whether a website is really worth it, this article is for you. 😊 Spoiler: it is, and here's exactly why.
Read more … What A Website Can Do For Your Brand That Facebook Can't
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- By Tristina Miller
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At Prairie Orchid Media we may not chat about it all the time, but we’re here to support your social media management and online marketing strategies also, not just your website development. Our goal is to make sure your website, SEO and social platforms work seamlessly together to help you grow your audience.
If your Saskatchewan business is having trouble gaining traction, don’t worry — you’re not alone! We specialize in identifying key areas for improvement.
Most businesses treat social media and their website as two separate things. In reality, they're two halves of the same engine — and when they work together, your results will be great!
Read more … How Social Media & Your Website Work Together to Drive Real Business Growth
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- By Tristina Miller
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You’ve invested in a website. It looks professional, your services are listed, and you’re proud to share the link. But when you check your inbox or your phone logs, the "flood" of local leads feels more like a trickle.
Today the digital landscape in Saskatchewan has shifted. It’s no longer enough to just "be online." With the rise of AI-driven search and changing user habits, your website has to work harder than ever to prove its value.
If your Saskatoon business is struggling to gain traction, here are the seven critical fixes to turn your site into a lead-generating machine this year.
Read more … Why Your Saskatoon Business Website Isn’t Getting Leads (And 7 Fixes That Actually Work)
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- By Tristina Miller
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You’ve invested in your online presence. You’re seeing the numbers climb in your analytics. Yet, your phone isn’t ringing and your contact forms are gathering digital dust. For many businesses, this is the most frustrating stage of growth.
In the competitive landscape of Saskatchewan’s digital market, simply having a "live" site isn't enough. If you have the traffic but not the conversions, your website design or website development might be the missing link. Did you know that 98 out of 100 visitors to your website leave without making a purchase? It’s a shocking statistic but for many business owners, it’s a frustrating reality.
We're going to dive deep into the five hidden reasons your website may be failing to convert visitors — and how understanding them can transform your online presence. By the end, you’ll have actionable insights to turn that traffic into loyal customers. Here may be why your visitors aren’t turning into customers.
Read more … Discover The 5 Hidden Reasons Your Website Fails To Convert Visitors
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- By Tristina Miller
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While writing our blog for last week, I realized that our keyword blogs were not as current as they should be in this fast-evolving AI landscape. So I wanted to provide you all the most up to date data on keywords in 2026 and how they are affecting your website traffic.
There is a rumour floating around the digital marketing world saying "AI has killed the keyword." With the rise of Generative Engine Optimization (GEO) and AI Overviews, some believe that search engines have become so "smart" that specific words no longer matter. But here’s the reality—if you want your website to actually show up when a local business owner asks their AI assistant for help, keywords are more important than ever. They haven't died; they’ve just gotten more sophisticated.
Today keywords aren't just strings of text; they are the "coordinates" that help AI navigate the vast map of human intent. Here is why keywords remain the backbone of success in an AI-driven world.
Read more … 5 Reasons Keywords Remain Key In AI Marketing Success
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- By Tristina Miller
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In the ever-evolving landscape of digital marketing, it’s all too easy to get sidetracked by the newest social media crazes or trendy advertising gimmicks. But if your goal is to create lasting authority and boost your revenue, look no further than a time-tested tool: a simple business blog. Just like this one! :)
At Prairie Orchid Media, we believe your website should be more than just a digital business card—it should be a high-performing engine that works for you 24/7. Here is how a strategic blog transforms your website from a static page into a traffic-and-conversion powerhouse.
Read more … Why a Blog is the Secret Weapon for Your Business Growth
More Articles …
- 6 Biggest Mistakes People Make When Building Their Own Website - Part 1
- 6 Biggest Mistakes People Make When Building Their Own Website Part 3
- 6 Biggest Mistakes People Make When Building Their Own Website Part 2
- You Have a Company Facebook Page, Why Do You Need a Website?
- The Ultimate Guide to Conquering E-commerce: Stay Ahead in the Hyper-Competitive Online World
- 5 Reasons Your Company Absolutely Must Have a Website Now!
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