Are the Right Keywords the Most Popular Keywords? | Prairie Orchid Media


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Are the Right Keywords for Your Business the Most Popular Keywords?

We’ve talked about what keywords potential customers were using to find your business online, but did you know that the right keywords aren’t necessarily the most popular?

This seems like a no brainer right? Well it is... But it’s not always a good idea to use the most searched keywords.


Since a lot of people are searching for that keyword, every business related to it is going to be competing for the top spot on search engines – including big businesses with high domain authority.

So if you’re a small business with a growing website, it may be better to focus on niche keywords and bring a smaller, yet more specific group of potential customers in. This reduces your choice of potential customers, but gets you better results on search engines because you don’t have as much competition.

If you need some help figuring out keywords for your website – let’s chat. Send us an email at This email address is being protected from spambots. You need JavaScript enabled to view it. to let us know how we can help you out!


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