Do You Know What YOUR Customers Search for on Google? | Prairie Orchid Media


Weekly Blog

Check Back Weekly to Read Our Website Wisdom Blog
Do You Know What YOUR Customers Search for on Google?

What do they type into that big fancy search box, and how can you get your content in front of them when there's no obvious way or place to do so?

Luckily for you, I have some tips. And they don't involve standing on stage at an awards show or paying thousands of dollars to advertise against your competitors using traditional media!

What customers are searching for on Google

Not sure what customers are searching for on Google? You're not alone. Even the experts don't have a clue! Well, sort of. Actually, they have an idea of what people are looking for online, but they're not always sure if those keywords are being used by their target market. So how can you guarantee that you're reaching your desired consumers? By doing some research on your own to find out what terms and phrases your target audience is using when they're online. In other words, it's time to do some keyword research!

There are a number of free tools and resources available online that can help you conduct keyword research, including Google AdWords Keyword Planner and Moz's Keyword Explorer. Both of these tools allow you to enter in a few words or phrases related to your business, and then they will provide you with a list of related keywords and data on how often those keywords are being searched for. This will give you an idea of how popular that keyword is, and whether it's worth targeting in your marketing efforts.

You can also use Google Trends to see how interest in a particular keyword has changed over time. This can help you determine whether the popularity of that keyword is increasing or declining, and whether now might be a good time to target it in your marketing efforts.

Improve Your businessHow to use that information to improve your business

Keywords are important for businesses because they help customers find your company when they're searching online. By understanding the keywords and phrases that people are using to search for your products or services, you can tailor your website content and marketing efforts to attract more customers.

If you are a business that sells shoes, your customers might be searching for "buy shoes online", "men's running shoes", or "woman's sandals". Knowing what your customers are searching for on Google can help you better understand their needs and create content and products that appeal to them. You can also use this information to optimize your website and ads for greater visibility and traffic.

You can determine which keywords are most important to your business and focus on using these to market your company in all your forms of advertising.

The benefits of using Google AdWords

GoogleAdvertising can be a touchy subject. Some people think that it's a necessary evil, while others see it as a way to grow their business. If you're in the latter camp, then Google AdWords is the perfect advertising platform for you. Here are just a few of the benefits of using Google AdWords:

  • You can target your ads to specific demographics, including location, age, and interests.
  • You can measure how well your ads are performing with built-in analytics tools.
  • You only pay when someone clicks on your ad.

With Google Adwords, you can put your products in front of potential customers. It takes time and practice before finding the right balance between keywords and budgets that maximize ROI (Return on Investment). The best thing about it? You don't have pay anything unless you see results!

For example, if you are a law firm, people are searching for things like "how to get a restraining order" and "how to file for divorce". You can use AdWords to show your ads when people search for those terms. By targeting people who are actively looking for information on how to solve their legal problems, the law firm is able to provide them with the help they need.

Tips for improving your website's ranking in search engines

TipsThere are a lot of different factors that go into ranking your website in search engines. Here are a few tips to help you get started:

  • Make sure your website is optimised for search engine rankings. This includes using the right keywords and phrases, as well as ensuring that your site is easy to navigate. Use good keyword density, title tags, meta descriptions, etc.
  • Linking to other high-quality websites can also help improve your ranking. The more links you have pointing to your site, the higher it will be ranked by search engines.
  • Publish high-quality content that is relevant to your target audience often. This will not only help improve your ranking but also increase traffic to your website.
  • Use social media to promote your website and content.
  • Perform SEO audits regularly to ensure you're making the most of search engine optimization best practices.

So what does this all mean for business owners? It means that if you want to stay ahead of the competition, you need to know not only what your customers are looking for on Google, but also how to use that information to improve your website and advertising. Whether you decide to use Google AdWords or focus on improving your website ranking, the benefits of using search engines as a marketing tool are clear. With so much at stake, it’s time to start thinking about how your company can be found online. And if you’re looking for ways to improve your website’s ranking in search engines, our team at Prairie Orchid Media is more than happy to help. Do you need help being found on Google? Contact us today for a free 1-hour consult and let us show you how we can help make your business thrive online. Thanks for reading!

We don't charge our clients monthly fees. Interested in creating or updating your website? Give us a call or send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

Contact Us

238 McMaster Cres
Saskatoon, SK  S7H 4E3

Copyright © 2024 Prairie Orchid Media. All Rights Reserved.

Start a Conversation

C: 1.306.361.6916
P: 1.306.651.1485
[email protected]