Are You Losing Customers Due to Your Under Construction Site? | Prairie Orchid Media


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Are You Losing Customers Due to Your Under-Construction Site?

Are you currently in the process of designing or revamping your website? Do you have a flashy “Under Construction” sign that’s been up for what seems like an eternity? Well, it’s time to face the music – your unfinished website may be costing you customers!

At Prairie Orchid Media, we understand the importance of a visually appealing and functional website design. Not only does it attract potential clients, but it also plays a crucial role in SEO rankings. So, if you’re ready to say goodbye to that pesky under construction page and hello to increased traffic on your site, keep reading!


The Importance of Online Presence

So you bought a domain…. What do you do next? Did you put up an Under Construction page and then leave it for…. Well I’m not going to say how long, because I don’t know how long the page has been up.

Social MediaHaving an online presence is essential for businesses in today's digital age. With more and more customers relying on the internet to find products and services, having a strong online presence can make or break a business. A website is often the first point of contact between customers and businesses, so it's crucial that it accurately represents your brand and provides all necessary information.

However, simply having a website isn't enough. It needs to be well-designed, user-friendly, and optimized for search engines to ensure that your potential customers can easily find it. In addition to a website, social media platforms such as Facebook, Instagram, and Twitter are also important for building an online presence. These channels allow you to engage with your audience directly, share content regularly and build more brand awareness.

If your website is still under construction or you don't have a strong online presence yet, it's time to take action. Work with a professional web designer, like Prairie Orchid Media, to create an effective website that showcases your brand personality while providing value to visitors. Start building social media profiles on platforms where your target audience is most active and begin engaging with them through regular posts and interactions. With time and effort invested in building your online presence now, you'll reap the rewards of increased visibility and more leads down the line.

Understanding Under Construction Sites - How Do They Work?

An under construction site refers to a website that is not yet fully functional. It means that there are still some features, functionalities, and contents being developed for the website. These sites are usually put in place as a temporary measure while the actual website is being built or updated.

While under construction sites can be useful in providing information about upcoming products, services or events, they can also lead to customer loss if not managed properly. Most people visiting websites expect to find useful content and features on them. An under construction site may frustrate visitors who cannot access the information they need quickly.

Under construction animatedTo avoid losing customers due to an under construction site, it is essential to ensure that your website is up-to-date and functional at all times. You can implement strategies such as putting up a holding page with relevant information about your brand and what you offer while developing the actual site. Additionally, you should also communicate clearly with your customers about any upcoming changes or maintenance on your site so they can anticipate when it will be fully operational again.

Under Construction Negative Impacts on Business

The negative impacts of having an under construction site can be significant for businesses. Customers who visit a website that is still under construction may feel frustrated and disappointed, which can cause them to leave the site altogether. This results in lost opportunities for conversions and sales for your business.

Did you know that an unfinished website can actually hurt a business's image? It might make people think the company is disorganized or not very professional. That's definitely not the vibe any business wants to give off! Plus, if the website takes too long to finish, it could mess up important deadlines for product launches or promotions. So let's make sure we give our website design and SEO the attention they deserve, shall we?

Consumers expect top-notch websites with all the bells and whistles. So, if a company launches an under-construction site, it could spell trouble. That's why it's important to make sure the website is fully functional before going live, even if it means pushing back the launch date. By doing this, potential customers will have a fantastic experience on the site and the business won't suffer any negative consequences. This helps keep your business reputation and bottom line in tip-top shape!

Alternatives to Under Construction Sites

Under construction sites can be frustrating for customers who are looking forward to using your website. There are plenty of alternatives to keep your customers happy and your website functioning at its best. One great option is a launch or coming soon page. This page lets users stay in the loop on your website's progress and even gives them an estimated launch date. Plus, you can snag their email addresses and build up your mailing list. So let's ditch those under construction pages and give your customers something to look forward to!

Coming soonAnother alternative is to create a basic landing page that contains essential information about your business or brand, such as contact information, product descriptions, or services offered. With this approach, you can still maintain an online presence without having a full-fledged website in place. Additionally, it helps potential customers learn about your brand and encourages them to reach out if they have any questions or concerns.

Finally, consider redirecting visitors from an under construction site to social media pages where they can interact with you and stay updated on news regarding the launch of your site. By doing so, you keep them engaged while offering valuable content that keeps them interested in what's coming next from your brand or business. But don't get too caught up in the social media hype and forget about the importance of having your own website. Need some convincing? Check out our blog post: "You Have a Company Facebook Page, Why Do You Need a Website?"

In conclusion, having an under construction website can hurt your business in more ways than one. It not only makes you lose potential customers but also damages your brand image. Visitors may perceive your brand to be unprofessional or unreliable if they encounter a "coming soon" page repeatedly. This could lead them to choose competitors who have fully functional websites, which means lost revenue for you.

Don't scare away your customers with an under construction website. Make sure you have a solid plan in place for developing and launching your site. This means setting clear deadlines, getting your content ready in advance, and giving your site a thorough test drive before it goes live. Trust me, your customers will thank you for it!

Don't forget to keep your visitors in the loop during construction. You can do this by adding a pop-up message that lets them know when your site will be up and running. This shows that you care about their experience and encourages them to come back once everything is ready to go. Remember, a site under construction can hurt your business, but with some clever communication strategies and careful planning, you can still create an awesome website that'll keep your audience coming back for more!


Thanks for being part of the Prairie Orchid Media community, and we look forward to helping you reach your website goals this year. We offer a wide range of web development and design services to help businesses increase their web presence.

Let's chat about your business' visibility online. Give us a call or send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

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