Why Do You Need a Dynamic Website? | Prairie Orchid Media

 

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Why Do You Need a Dynamic Website?

There are a lot of things to consider when planning a new website or analyzing your existing website. One of the important things to think about during our rapidly changing business world is how dynamic is your website?

What Makes a Website Dynamic?

A dynamic website is a website that displays different types of content every time a user views it. These changes could be items like viewer demographics, time of day, location, language settings, etc.

The earlier standard of static pages required manual updating before their contents change, but dynamic websites offer unique content to visitors each time they view the site. This is done through a combination of client-side and server-side scripting.

Using both types of this scripting allows modern websites to adapt to each user’s view of the page while reducing the server’s load time. This includes how the webpage reacts when it is loaded or visited, like with login pages, submission forms, and shopping carts. If you would love to geek out more about what this scripting is and how it works, please reach out to me and we can discuss more in depth. Put I’m afraid that some of you may not be in to code or scripting like me, so let’s move on to some more exciting info…

Why is a Dynamic Website Important?

We live in a fast-paced world of digital design and unfortunately, it's not enough for your business to just have a basic website anymore. It doesn't matter if you are a smaller, well-established company or a quickly-growing start-up company. Your website needs to be visually engaging but yet not be too time-consuming to maintain.

Static websites are clunky and old, and most people can tell with a quick glance that they are outdated, but choosing a dynamic website can make you look more professional.

One of the most important factors that search engines take into account is the fresh content that your website provides to its visitors, and this is much more practical with a CMS (Content Management System) than hard HTML files on a static website. The SEO advantage of creating a dynamic website is that it is easier to provide your visitors with fresh content with a dynamic website.

With the advancement of our technology, people’s priorities have changed and static web pages are not as much appealing to users as they used to be. Today’s consumers want variety and static web pages of the past fail to offer the same.

Dynamic Website Elements Examples:

  • Mobile compatible website for various screen sizesMobile compatible designThere are a lot of smart devices with arious screen sizes in the market, and if your webpage doesn’t scale to fit their device, this can put off visitors. With a website that has been dynamically developed, this allows the page to display on almost any screen without compromising its visual appeal and intuitive layout. Which can include, rearranging buttons, reformatting text and typography, and resizing images to suit the device’s display.

  • Custom recommendations based on what your visitors have viewed before – If you have cookies integrated into your site, you can gather information on creating a more tailored experience on your site. Based on a user’s previous visit, a dynamic website can offer similar or related recommendations. This is great for websites that have a lot of content or for e-commerce platforms.

  • Dynamic visuals and animation displays - Hero images are a vital part of any website. If you have the precise image to go along with a compelling copy, it can attract your visitor’s attention quickly and encourage them to continue browsing. And if you include dynamic elements, you can have a slideshow of images that cycle or change upon refreshing the page, or video/animations to engage your customers.

  • Language according the country your visitors are browsing from – Not all of us are equipped to sell in many languages, but if you are a dynamic web page can display in the language of the region a site visitor is viewing the page from. This gives your site content a more familiar voice, as well as giving the user a more personalized experience. Just make sure you have a good translator for your copy in another language. ?

  • Integration of social media and offsite content - One way to add new and changing content on a site is by including your social media accounts. Plugins can be added to your website so that you can display new content from your business’ social media platforms. Site visitors can see how active you are online, even if you don’t have a chance to update your website content on a regular basis. The bonus for this is that this gives Google and other search engines more content to crawl through with the addition of these feeds, which helps increase your SEO ranking.

There are many more items that could be used as examples, but this gives you some ideas of how you could add these to your existing website or plan to include them in your new website to make your website more dynamic.

Why Do You Need a Dynamic Website?

There are a lot of reasons for you to choose a dynamic website. Some of the most basic reasons are if you:

  • Have more than one web page on your website.
  • Need a proper Login portal for customers and/or employees to protect data.
  • Want to update your website with the latest trends by not spending much.
  • Need to edit web pages without changing the code.

SlideshowA dynamic website provides your users with a personalized browsing experience once they visit your website. Content and product suggestions, features for recently-viewed items, can get visitors to stay on your page and hopefully taking the next step with your business.

Most dynamic websites use a content management system (CMS) to provide a database for content and other elements on the page. These sites also make use of scripting languages that interact with the information in the databases, making it easier to enact site-wide changes without having to make the changes one at a time, like you would have had to do with static HTML websites.

You can upload content easily, edit backgrounds and other design elements, and even make changes to the site without learning coding skills. This makes the site much easier to maintain and more cost effective (you don’t have to rely on a web design company to make all your changes).

Websites of the past are static walls of texts and bland pages. Now and well into the future, dynamic websites are in. They elevate the user experience by adapting to certain factors or actions taken onsite and delivering personalized and engaging content. A dynamic web design includes making the website user-friendly and driving a maximum number of the people in a short time.

We all want to offer a more responsive and interactive experience to our users. Dynamic content is the best way to give your audience a more impactful experience.

If you need any help developing your company website with a dynamic design – let’s chat. We would love to hear from you - please contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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