The Secret to Website Success? Hint: It Starts With Meta Tags | Prairie Orchid Media


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The Secret to Website Success? Hint: It Starts With Meta Tags

Are you looking for the best way to drive more traffic to your website? Prairie Orchid Media has the answer! We specialize in website design and SEO, so we know a thing or two about how to maximize website traffic. One of our favorite tools is meta tags - they're simple, easy to use, and can have a big impact on your website's success.

Meta tags allow search engines to understand what makes a particular web page unique. They also give users searching for specific topics an easier way of finding it within the vast array of websites available on the internet. By providing a concise summary and keywords, meta tags give interested parties quick access to relevant information about your site without having to read through every line of text.

What are Meta Tags?

Meta tags are the hidden text that is seen by search engines and website visitors. They are not visible to the naked eye, but they can be seen in the source code of a website. This makes them very important in website design and SEO. Without meta tags, search engines would not be able to read your website, which means you would not get any visitors. It is important to remember that meta tags are for human eyes, but they are read by the search engines.

They are pieces of website coding that tell search engines what your content is about. Meta tags help people searching online quickly identify which sites have relevant information. By optimizing your meta tag usage, you’ll give yourself the best chance of appearing at the top of search engine results – and getting more visitors to check out your site!

Prairie Orchid Media Meta DescriptionSome common meta tag fields include:

  • Title: This is the title of your page, which appears in search engine results.Description: This is the description of your page, which appears in search engine results when people click on a link to your page from a web page with more content.

  • Keywords: This is a list of keywords that people might type into a search engine to find your page.

  • Alternate Title: If you're using a domain name (like, you can also specify an alternate title for this page that's different from the main title (like "Site Map").

Adding meta tags isn't just important for SEO - they can also help make your website look better in Google Search results. For example, if you have pages with different titles (like Homepage and About Us), adding a “alt” title for About Us in your meta data will make it appear as one cohesive piece in search results instead of two separate pages.

meta tags

Creating meta tags is easy - just enter some basic information into the meta tag field, and Google will do the rest. So get ready to start working those keywords and maximize your website traffic today with these tried-and-true SEO techniques.

How They Work and What You Need to Know

To get the most out of meta tags, it's important to understand how they work. Meta tags are pieces of code that sit inside of your website's files. When a visitor clicks on one of your pages, their browser will automatically look for these tags and fill them in with the information from your page. This includes things like the title, description, and keywords (if you've included them).

Meta tags are an important part of any website's coding, as they can play a major role in helping your site be more visible and successful.

How to Optimize Your Meta Tags

There's no one-size-fits-all answer to this question, as the best way to optimize your meta tags will vary depending on the type of website you're building. However, there are a few general tips you can use to get started:

Meta Tag Website Keywords1. Choose the Right Keywords

When choosing keywords for your meta tags, it's important to be strategic - choosing keywords that are relevant to your topic but also keyword-rich. This means including multiple words and phrases in each tag, and making sure that each one is optimized for search engine visibility.

2. Use Title Tags and Description Tags Correctly

Title tags are especially important when it comes to SEO - by including a title that accurately reflects the content of your page, you'll help people quickly identify which pages on your site have valuable information. Similarly, good descriptions can help people understand what you have to say without having to read through lengthy text blocks.

3. Keep Your Coding Simple and Clean

Meta tags are easy enough for most people to use, but they still need to be coded correctly if you want them to work properly. Avoid using too many special characters or HTML code - both of which can cause problems with search engine indexing. Stick to basic tags and code that's easy to understand and use.

By following these tips, you can help your website be more visible and successful - resulting in increased traffic and website growth! Prairie Orchid Media would love to help you get started with your path toward increasing website visibility and traffic. Just This email address is being protected from spambots. You need JavaScript enabled to view it. today! We can explain the benefits of utilizing meta tags with you and help guide you toward maximum optimization and success with your website.

Thanks for being part of the Prairie Orchid Media community, and we look forward to helping you reach your website goals this year. We offer a wide range of web development and design services to help businesses increase their web presence, including meta tag development.

Let's chat about your business' visibility online. Give us a call or send us an email to This email address is being protected from spambots. You need JavaScript enabled to view it.

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