94% of consumers say your website must be easy to navigate.

Have you ever visited a website and not been able to find what you are looking for easily? Did you stay put and try to find what you were looking for or did you go back to your search results and click on another site that was easier to navigate?

If you have had this experience then you can understand why easy navigation on your website can be the difference between a sale and a frustrated visitor that ends up leaving to find a better website, likely a competitor’s website. But unfortunately ease of navigation is something that frequently gets overlooked.

A common problem with navigation is having too many links in the main menu. Your navigation menu is how your users usually find information on your site.

Make the most important pages of your website accessible but don’t overload the menu. Your primary navigation tabs should be limited to eight tabs or less, with five being ideal. Too much information for the user tends to confuse them.

It’s best if a website’s navigation is clear, concise, and consistent. The menu items should be easily distinguishable and your navigation tabs and buttons should be the same on all pages

If you have questions about your website’s navigation, let’s have a chat and take a look together.