What is SEO and Why is it So Important? | Prairie Orchid Media


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Website Wisdom Wednesday - What is SEO and Why is it So Important?

A great website design isn’t just about the visual look of your website. How the design comes together behind-the-scenes can deeply affect things like search engine optimization or SEO.

SEO involves increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (or organic) search engine results.



This includes understanding what your potential customers are searching for online, the answers they are seeking, the words they are using, and the type of content they want to access. If you know the answers to these questions it will help you to connect with the people who are searching online for your products and/or services.

One of the reasons why SEO is so important is that it helps the website grow by optimizing the website content and the keywords. Your business requires SEO for your website so that it achieves the best results for your company.

With the right content on your website, your website’s traffic will increase over time. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

The motive for creating a website it to get more visitors and a major part of this is to get visitors from key word searches in search engines. So, if you want more visitors to visit your site – SEO can provide you with an increase in traffic.

If you need help getting your website higher on search engine searches or have questions about how you can optimize your website’s SEO, let’s chat!



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