People researching purchases online don’t have the patience to sit around waiting for a slow website to show up on their smartphone or computer; they want everything immediately. The longer you make them wait, the more they lose interest in you and/or your products.

In a 2012 Google study, most smartphone users were willing to wait up to 5 seconds for a website to load before moving on to another website. Do you think people are more or less patient today than they were back in 2012? Today’s buyers are impatient, so if your website takes longer than a few seconds to load, your potential customers will probably abandon it in favor of your competition.

Ways to make sure that your website loads quickly are by keeping your image sizes low, and limiting the number of widgets, videos, photos, and social media sharing photos on your website.

If you need help speeding up your website, let's chat.